While we’re fortunate to have a close relationship with Facebook and sometimes hear of new changes before it’s widely announced, I think we can all agree that the site keeps us on our toes. Changes to the newsfeed, updates to…

The role of the social media marketer is one that faces constant change. New social networks emerging, new content platforms to consider, new changes to existing social media standards – there’s little relief from the challenging barrage of best practices…

Over the last few years, many companies have been challenged to optimize their brand’s presence in Facebook’s newsfeed which, to date, had only been showing their business page’s updates organically to about 16% of their Facebook fans. That number can…