The secret to successfully marketing your products and content online is in spreading the word – that is, promoting it to your followers and network and getting others to share it as well. This requires an integrated approach, involving direct engagement with your audiences, a unified message, a myriad of digital tools, and above all, a game plan.
When there are
- 1.26 billion pages indexed in Google
- 2 million new blog posts published each day
- More than 400 million tweets sent in any given 24 hours
- 15 million Facebook pages for businesses, companies, and organizations
- More than 294 billion emails sent on a daily basis
How are you going to stand out?