The answer: Neither. Both PPC and SEO accomplish different things for different companies, but one approach is not better than the other. Luckily, PPC and SEO aren’t mutually exclusive efforts. In fact, using both together makes your site pretty attractive to Google.
Found this great analogy below from David McBee: SEO is like a diet; PPC is like plastic surgery. Perfect theme, this being January and folks are working on their New Years’ Resolutions and all.
So which one will you be working on this year – the diet or the quick fix? Or, are you doing a little of both?