When it comes to online channels, getting people with loyal followers and readers to promote your brand is akin to an old school celebrity endorsement.
But sometimes, those influencers aren’t who you think they should be. Influence can drive awareness, but it should also drive action. In this way, we use a combination of data and context to identify influencers who are trusted by your customers. We build relationships with them, and work with them in a way that inserts your brand into those key conversations happening online.
When done the right way, you’re rewarded with more authentic and authoritative organic links to your website, more brand awareness and growth in market share, and more positive word-of-mouth buzz about your products and services.