It’s not enough to have a website that renders on mobile browsers. Require your audience to pinch, zoom, and swipe to read what you have to offer, and you’re asking for frustrated customers.
57% of consumers
won’t recommend a business
with a poorly-designed mobile site
Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% next year. The time to ensure you have a sound mobile presence that is optimized for the small screen is now.
Responsive design is the fluid framework on which your site should be built – it ensures that your audience has an optimal viewing experience no matter what device they use to access your site. Providing them with the best possible experience on your site will increase engagement, increase sales, and gives you a noticeable edge over your competitors, as the majority of websites are not optimized for mobile users.
Stat sources: Constant Contact, Nucleus Research, Kissmetrics